Guinness Nigeria Plc is part of the Diageo Africa and the No. 1 market globally by volume on Brand Guinness. Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company). Consumer planning has a critical role and responsibility for proactively identifying and driving consumer insights into the business. Over the last three years the Consumer Planning and Research team has been transformed within the Diageo business moving away from research orientation towards planning with focus on pro-activity, research to drive growth, and actionable consumer understanding and insights. We are recruiting for the position of: Job Title: Consumer Planning & Research Manager AutoReqId: 35678BR Location: Lagos Reports To: Head of Consumer Planning & Research Purpose of Role This role is about using research outcome with a focus on consumer and market understanding to drive business growth. Dimensions Financial: The role is responsible for the management of Research Budget Market Complexity: Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria brands Key Accountabilities Supports the development of brand and implementation of brand strategy and communication by facilitating a deep understanding of the consumer (GAME planning) Leads regular brand reviews, actively champions and communicates consumer viewpoint to teams throughout the marketing process and ensuring that the consumer is at the heart of the brand teams Effectively facilitates workshops to unlock creative solutions on market and consumer issues Develops insights through the rigorous use of 5I’s tool Ensure consumer and market knowledge is distilled into clear actionable implications Manages research agency partners research process through ad-hoc and continuous research projects, while ensuring efficient budget utilisation Monitor and communicate trade information (AC Nielsen), volumes and monthly tracker data to the business Ensures M&E learning is applied to [...]
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